e-Partner

e-Partner

In 1996, a Northern Arizona real estate company adopted a new definition of its “market” area. Rather than accepting the traditional vertical definition of its market service area, the Company began to create a horizontal growth model that could potentially brand it in multiple cities, even if it did not have a physical office in those cities. This was the birth of e-Partner.

By Owners, for Owners

e-Partner was created by owners, for owners, highlighting its perspective about the business model focus of today’s real estate company and its necessary priorities for producing a satisfactory ROI. The priorities of broker/owners are built into the e-Partner Network and Program, focusing on cost-effective business development strategies that empower owners to focus on fundamental business practices that can expand their companies without the traditional risk of capital associated with bricks-and-mortar models.

The Economic Model

e-Partner is an economic model that invites owners to create a state-of-the-art approach to attracting neo-agents, those whose primary point of reference within the industry is technology and the Internet. Recruiting is the nucleus of the e-Partner economic model and the platform empowers and enables broker/owners to view every market as a potential recruiting pool. Recruiting is built into the design characteristics of the e-Partner Network and Program.

Market Management Tool

e-Partner is a market management tool that recognizes the shift in the consumer’s focus away from yard signs, newspaper ads and a real estate office to an open cyber market access model that operates 24/7/365 via the Internet. Therefore, e-Partner focuses its technology on the task of managing markets, not just agents and physical operations (buildings).

One premise of the e-Partner model is its adherence to the belief that the consumer is replacing brokers and agents as the central personality in the real estate transaction and that consumers, empowered by Internet access to information, prefer the open exploration of the markets to the old idea of open houses, meetings at a real estate office and printed publications as the primary source of property information.

Consumers are being driven into the markets, where they explore, compare, shop, research and communicate with whomever they choose at the times and places of their liking. e-Partner believes that one of the challenges facing the real estate industry is how it manages markets in a consumer-centric era. e-Partner provides broker/owners with market management business models enabling horizontal, cost-effective, multi-market growth.

Premises of the e-Partner Model

There are at least eight primary premises that drive the e-Partner Network and Program. Each of these premises is based, in part, upon shifts within the real estate industry that have created new revenue opportunities. The eight premises are:

  1. The RE industry is evolving toward a new economic model;
  2. The consumer is manning the command and control center;
  3. The industry has new, non-traditional entities coming into play;
  4. The markets are a new form of asset management;
  5. The battle for consumer loyalty is shaping RE models;
  6. The broker-centric and agent-centric eras are in decline;
  7. The consumer-centric era orders the business model regimen
  8. The RE industry is under threat from agencies that will reshape it

More e-Partner Information

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