realonomics

Technology, no one can doubt, is reshaping the real estate industry. We are in a Renaissance of redevelopment. Fortunately, all of this transformation has allowed me to observe from a distance and close-up the adaptations real estate agents and their owners are making to the industry’s great challenge of all…incorporating technology and the Internet into their business models in sustainable and profitable ways.

It is no longer about “we have a company website with IDX.” Today’s business development challenges must take the development much further, indeed, into the realm of consumer feasibility, consumer centricity, consumer capability…see the theme? It’s all about “them.”

Most of the real estate agents working in and around the market where I reside are out in front of their company owners when it comes to technology and the Internet applications. More importantly, it is not a necessary evil to top producing real estate agents, it is the nucleus of their business and future of their ROI.

GEEKology 101

Fundamental to Internet business development strategies are the answers to these questions:

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