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	<title>Comments on: REALonomics Interviews Bug! Founder</title>
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	<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/</link>
	<description>real estate business models in the consumer-centric era</description>
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		<title>By: Walter Waiters</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-15712</link>
		<dc:creator>Walter Waiters</dc:creator>
		<pubDate>Thu, 20 Mar 2008 21:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-15712</guid>
		<description>The Bug! Realty Story - As the Executive Producer of the Profiles Series hosted by Lou Gossett Jr. we are excited about Bug! Realty being featured for a story on unique franchising opportunities in Amnerica. We look forward to informing and educating our viewers about the vision and mission of CEO Kevin Seney as well a the inovative individuals who are a part of the company. For more on the Profiles Series visit us at www.profilesseries.com</description>
		<content:encoded><![CDATA[<p>The Bug! Realty Story &#8211; As the Executive Producer of the Profiles Series hosted by Lou Gossett Jr. we are excited about Bug! Realty being featured for a story on unique franchising opportunities in Amnerica. We look forward to informing and educating our viewers about the vision and mission of CEO Kevin Seney as well a the inovative individuals who are a part of the company. For more on the Profiles Series visit us at <a href="http://www.profilesseries.com" rel="nofollow">http://www.profilesseries.com</a></p>
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		<title>By: Sali Peterson</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13876</link>
		<dc:creator>Sali Peterson</dc:creator>
		<pubDate>Fri, 07 Mar 2008 01:35:08 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13876</guid>
		<description>Kevin,

Catchy and Creative Concept. Brilliant Branding. Simple and effective business practices. . .and the ideas just keep on coming!

You have done it.  I am beside myself with joy for you. You truly deserve every minute of success. Each franchisee and each agent who sees the unique value of Bug! will earn their way to Realtor Heaven.

Here&#039;s looking at you, kid.

Sali</description>
		<content:encoded><![CDATA[<p>Kevin,</p>
<p>Catchy and Creative Concept. Brilliant Branding. Simple and effective business practices. . .and the ideas just keep on coming!</p>
<p>You have done it.  I am beside myself with joy for you. You truly deserve every minute of success. Each franchisee and each agent who sees the unique value of Bug! will earn their way to Realtor Heaven.</p>
<p>Here&#8217;s looking at you, kid.</p>
<p>Sali</p>
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		<title>By: Patti Barrett</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13863</link>
		<dc:creator>Patti Barrett</dc:creator>
		<pubDate>Thu, 06 Mar 2008 23:14:27 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13863</guid>
		<description>Jason, I am seasoned enough that I tend to make my clients feel that they are the only customer I have...they get my total attention.  Seldom do I tell them how many calls or stops I made on their behalf.  They believe it just went smoothly.
I did not purchase BUG! becuase I needed help, I was and am doing fine, but in our great economy in Grand Junction, I wanted to expand...get coverage with a national name, BUG! is the brand that tickled me, brought the fun back, gave me the attention I wanted to generate for expansion. I love the down to earth, back to the basics concept and the general reception people give me is that is about time someone worried about the customer and was not afraid to smile.  Afterall, my VW BUG! is a smile.

I do agree that if you are not a good Realtor, a name brand is not going to help, but this good Realtor wanted BUG! to generate comment and remind people to call me....to generate even more business.</description>
		<content:encoded><![CDATA[<p>Jason, I am seasoned enough that I tend to make my clients feel that they are the only customer I have&#8230;they get my total attention.  Seldom do I tell them how many calls or stops I made on their behalf.  They believe it just went smoothly.<br />
I did not purchase BUG! becuase I needed help, I was and am doing fine, but in our great economy in Grand Junction, I wanted to expand&#8230;get coverage with a national name, BUG! is the brand that tickled me, brought the fun back, gave me the attention I wanted to generate for expansion. I love the down to earth, back to the basics concept and the general reception people give me is that is about time someone worried about the customer and was not afraid to smile.  Afterall, my VW BUG! is a smile.</p>
<p>I do agree that if you are not a good Realtor, a name brand is not going to help, but this good Realtor wanted BUG! to generate comment and remind people to call me&#8230;.to generate even more business.</p>
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		<title>By: Kevin Seney</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13818</link>
		<dc:creator>Kevin Seney</dc:creator>
		<pubDate>Thu, 06 Mar 2008 19:08:57 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13818</guid>
		<description>On March 7, Bug! Realty USA, Inc. will host our First Annual Franchise OwnersÃ¢â‚¬â„¢ meeting in Napa Valley, CA.  All Franchise owners and agents will be attending this 3 day event at a private Bed &amp; Breakfast Inn in Napa.

Our Bug! Franchise owners will gather for round table discussions on ways to leverage the Bug! brand to improve their business.  I will be presenting my Vision for 2008 and the results of a very successful franchise launch in 2007.

Special Guest Speakers, and round-table participants, will be Jim Walberg and Ann Marie Nugent of The Bay Area Team of Keller Williams Realty.  Jim and Ann Marie were recently honored by Keller Williams, at their annual retreat for achieving the highest level honor as Platinum Members.  Jim &amp; Ann Marie will be sharing their most successful methods for building a referral based business and their personal perspectives on future trends in Real Estate.

Kevin Seney, Founder &amp; CEO
Bug! Realty USA, Inc.</description>
		<content:encoded><![CDATA[<p>On March 7, Bug! Realty USA, Inc. will host our First Annual Franchise OwnersÃ¢â‚¬â„¢ meeting in Napa Valley, CA.  All Franchise owners and agents will be attending this 3 day event at a private Bed &amp; Breakfast Inn in Napa.</p>
<p>Our Bug! Franchise owners will gather for round table discussions on ways to leverage the Bug! brand to improve their business.  I will be presenting my Vision for 2008 and the results of a very successful franchise launch in 2007.</p>
<p>Special Guest Speakers, and round-table participants, will be Jim Walberg and Ann Marie Nugent of The Bay Area Team of Keller Williams Realty.  Jim and Ann Marie were recently honored by Keller Williams, at their annual retreat for achieving the highest level honor as Platinum Members.  Jim &amp; Ann Marie will be sharing their most successful methods for building a referral based business and their personal perspectives on future trends in Real Estate.</p>
<p>Kevin Seney, Founder &amp; CEO<br />
Bug! Realty USA, Inc.</p>
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		<title>By: Wallene Nelsen</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13556</link>
		<dc:creator>Wallene Nelsen</dc:creator>
		<pubDate>Wed, 05 Mar 2008 00:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13556</guid>
		<description>The Bug franchise has given me an exciting opportunity to have a great brand for a Real Estate company to enhance my existing Mortgage business, with established successful real estate agents in place.  The attraction to &quot;Bug&quot; is the unique appeal it has to the general public.  It takes a relative complex transaction and make it simple.  I thank Kevin for this wonderful chance at the grass roots of this new concept.</description>
		<content:encoded><![CDATA[<p>The Bug franchise has given me an exciting opportunity to have a great brand for a Real Estate company to enhance my existing Mortgage business, with established successful real estate agents in place.  The attraction to &#8220;Bug&#8221; is the unique appeal it has to the general public.  It takes a relative complex transaction and make it simple.  I thank Kevin for this wonderful chance at the grass roots of this new concept.</p>
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		<title>By: REALonomics</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13546</link>
		<dc:creator>REALonomics</dc:creator>
		<pubDate>Tue, 04 Mar 2008 23:09:57 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13546</guid>
		<description>Mike - It&#039;s great to see a Pru guy frothing!
&lt;p&gt;
I was with the first Pru franchise in AZ, Prudential Mull-Smith Realtors and became their Gen. Sales Mgr. My last Pru company was sold in April, 2005 and I am devoting my time to www.ePartnerUSA.com, www.CityBlogUSA.com and this blog, of course. Our brands have gone stale, as Kevin states and seeing something new had me foaming at the mouth as well.
&lt;/p&gt;

&lt;p&gt;
I made the decision to interview Kevin because his market model was clearly designed to convey something new to the consumer and for that reason alone we awared it our Model Perfect Award. You are correct, we&#039;ve gone vanilla, the consumer is bored and frankly, so am I.
&lt;/p&gt;

&lt;p&gt;
-Donald Teel, Founder REALonomics.net
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Mike &#8211; It&#8217;s great to see a Pru guy frothing!</p>
<p>
I was with the first Pru franchise in AZ, Prudential Mull-Smith Realtors and became their Gen. Sales Mgr. My last Pru company was sold in April, 2005 and I am devoting my time to <a href="http://www.ePartnerUSA.com" rel="nofollow">http://www.ePartnerUSA.com</a>, <a href="http://www.CityBlogUSA.com" rel="nofollow">http://www.CityBlogUSA.com</a> and this blog, of course. Our brands have gone stale, as Kevin states and seeing something new had me foaming at the mouth as well.
</p>
<p>
I made the decision to interview Kevin because his market model was clearly designed to convey something new to the consumer and for that reason alone we awared it our Model Perfect Award. You are correct, we&#8217;ve gone vanilla, the consumer is bored and frankly, so am I.
</p>
<p>
-Donald Teel, Founder REALonomics.net</p>
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		<title>By: Mike Thornburg</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-13544</link>
		<dc:creator>Mike Thornburg</dc:creator>
		<pubDate>Tue, 04 Mar 2008 22:30:57 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-13544</guid>
		<description>I first learned about Bug! Realty on this very blog. Intrigued, I wrote to Kevin and then spoke with him by phone.  I&#039;m impressed to say the least with his &quot;Purple Cow&quot; of an idea.  I sold real estate franchises for ten years and achieved considerable success in a business where the sky is always blue.  Franchising in real estate has always been about &quot;identity&quot; not a patented business system.  Kevin&#039;s re-introduction of a symbol is akin to the days when Marsh Fisher and Art Bartlett brought the gold coat to Century 21.  In a vanilla industry, Hoorah for a new symbol expressing the joy and attitude of Bug! affiliated real estate agents. Put in a call to VW...we&#039;re going to need more beetles!</description>
		<content:encoded><![CDATA[<p>I first learned about Bug! Realty on this very blog. Intrigued, I wrote to Kevin and then spoke with him by phone.  I&#8217;m impressed to say the least with his &#8220;Purple Cow&#8221; of an idea.  I sold real estate franchises for ten years and achieved considerable success in a business where the sky is always blue.  Franchising in real estate has always been about &#8220;identity&#8221; not a patented business system.  Kevin&#8217;s re-introduction of a symbol is akin to the days when Marsh Fisher and Art Bartlett brought the gold coat to Century 21.  In a vanilla industry, Hoorah for a new symbol expressing the joy and attitude of Bug! affiliated real estate agents. Put in a call to VW&#8230;we&#8217;re going to need more beetles!</p>
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		<title>By: Kevin Seney</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-12908</link>
		<dc:creator>Kevin Seney</dc:creator>
		<pubDate>Fri, 29 Feb 2008 21:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-12908</guid>
		<description>We view San Francisco as the &quot;crown jewel&quot; of our franchise system.  To open in such a key market so soon, will create tremendous national momentum.  And, to have such an experienced entrepreneur, like Chris Siow, at this early stage, will prove to be a significant strategic advantage as we expand nationally and internationally, because of the high-profile and &quot;highly visible&quot; nature of the San Francisco Market.  We are truly excited about San Francisco opening in 2008.  Congratulations and welcome aboard to Chris Siow!  KS</description>
		<content:encoded><![CDATA[<p>We view San Francisco as the &#8220;crown jewel&#8221; of our franchise system.  To open in such a key market so soon, will create tremendous national momentum.  And, to have such an experienced entrepreneur, like Chris Siow, at this early stage, will prove to be a significant strategic advantage as we expand nationally and internationally, because of the high-profile and &#8220;highly visible&#8221; nature of the San Francisco Market.  We are truly excited about San Francisco opening in 2008.  Congratulations and welcome aboard to Chris Siow!  KS</p>
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		<title>By: Chris Siow</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-12886</link>
		<dc:creator>Chris Siow</dc:creator>
		<pubDate>Fri, 29 Feb 2008 18:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-12886</guid>
		<description>Kevin has certailnly created a cool brand that is so distinctive in the real estate industry. Once a few major cities in the country prove that it could be successful, this concept will catch on across the country. I am the Regional owner and Director for Bug in San Francisco. I truely believe that BUG SF will be the new hope in currently sagging real estate business.</description>
		<content:encoded><![CDATA[<p>Kevin has certailnly created a cool brand that is so distinctive in the real estate industry. Once a few major cities in the country prove that it could be successful, this concept will catch on across the country. I am the Regional owner and Director for Bug in San Francisco. I truely believe that BUG SF will be the new hope in currently sagging real estate business.</p>
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		<title>By: Kevin Seney</title>
		<link>http://realonomics.net/2008/02/realonomic-interviews-bug-founder/comment-page-1/#comment-12737</link>
		<dc:creator>Kevin Seney</dc:creator>
		<pubDate>Thu, 28 Feb 2008 23:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://realonomics.net/2008/02/realonomic-interviews-bug-founder/#comment-12737</guid>
		<description>Patti Barrett, was the proof we needed for our model.  Patti is our latest franchisee in Grand Junction, CO.  Patti is a seasoned veteran, 20+ years in the business.  &quot;Been there, done that&quot; at every major brand in the business.  Bug! has changed Patti&#039;s business, because suddenly she is having fun again.  It may sound simple or minor, but when you are &quot;having fun again&quot; in your business after 20 years, you can take your experience, and combine it with the blind ambition and great attitude of someone new in the business, and actually get some awesome results!  Patti makes my day, every time she shares here awesome stories from out in Colorado of Bug! turning heads, everywhere she goes.  Welcome Aboard, Patti &amp; Shawna!  See you soon at our Napa Retreat!  KS</description>
		<content:encoded><![CDATA[<p>Patti Barrett, was the proof we needed for our model.  Patti is our latest franchisee in Grand Junction, CO.  Patti is a seasoned veteran, 20+ years in the business.  &#8220;Been there, done that&#8221; at every major brand in the business.  Bug! has changed Patti&#8217;s business, because suddenly she is having fun again.  It may sound simple or minor, but when you are &#8220;having fun again&#8221; in your business after 20 years, you can take your experience, and combine it with the blind ambition and great attitude of someone new in the business, and actually get some awesome results!  Patti makes my day, every time she shares here awesome stories from out in Colorado of Bug! turning heads, everywhere she goes.  Welcome Aboard, Patti &amp; Shawna!  See you soon at our Napa Retreat!  KS</p>
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