Comments on: Demons & True Marketing http://realonomics.net/2007/10/demons-true-marketing/ real estate business models in the consumer-centric era Fri, 21 Nov 2008 04:09:12 +0000 http://wordpress.org/?v=2.6 By: REALonomics http://realonomics.net/2007/10/demons-true-marketing/#comment-3451 REALonomics Thu, 04 Oct 2007 14:15:20 +0000 http://realonomics.net/2007/10/demons-true-marketing/#comment-3451 Our industry has done a poor job of actually soliciting and designing partnerships with consumers and our myriad local partners. REALonomics would advocate a 1 year study and analysis of consumer wants, needs and frustrations. Let’s ask them what they really think of our industry and how we can improve it to their satisfaction. Such an analysis would take a year or two and have to include at least 10,000 participants from every region and State in the USA, focus groups made up of those who have purchased or sold real estate in the last 5 years with statistical analytics by experts in the field. This would be a good way for NAR and local associations to spend our money and it would produce a consumer-driven profile model for delivery to broker/owners and agents that would blueprint a model to be followed. Let's ask the consumer to partner with us. Our industry has done a poor job of actually soliciting and designing partnerships with consumers and our myriad local partners. REALonomics would advocate a 1 year study and analysis of consumer wants, needs and frustrations. Let’s ask them what they really think of our industry and how we can improve it to their satisfaction. Such an analysis would take a year or two and have to include at least 10,000 participants from every region and State in the USA, focus groups made up of those who have purchased or sold real estate in the last 5 years with statistical analytics by experts in the field. This would be a good way for NAR and local associations to spend our money and it would produce a consumer-driven profile model for delivery to broker/owners and agents that would blueprint a model to be followed. Let’s ask the consumer to partner with us.

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