Brokerage Models, Consumerism, Editorial, REALonomics, Technology in RE
Our Angels -vs- Demon of Marketing
September 23, 2007 by REALonomics · 1 Comment
Creed Smith’s pamphlet, The Demon of Marketing was just another wake up call written into the prophetic scrolls of our industry. But before we sign-off on the death warrant and send our corpses to the morgue, REALonomics sees an angelic side to the demonic marketing conflict poetically articulated by Smith. The angelic and demonic forces of business model conflict are no doubt standing on our right and left shoulders. Despair not…our industry’s angelic hosts are legion…and, the angels are us!
The Angels of Marketing are congregating amidst a violent industry conflagration. Smith is correct, it’s a take no prisoners campaign and there will be some who will not come through the conflict to bask in the glorious glow of the highly productive and profitable consumer-centric models awaiting us on the other side.
Although there is no cosmic component to what REALonomics has predicted is the real estate industry’s most significant transition ever; moving from broker-centric/agent-centric economic models to new vibrant, thinner-than-air, high-tech, open market consumer-centric models. This is the Third Economic Wave of our industry, no doubt about it and one governed by the forces of the Ten Commandments of the New Real Estate Economy.
Where The Demon of Marketing is correct is in its assertion that we MUST…MUST…MUST open the property information portals in ways that remove obstructions empowering consumers to peer deeply into everything, everywhere and at all times. The property information modus as a means to economic control is collapsing, being replaced by a more pure service model.
Our Angels of Marketing are at work.
Read more about:
- The First Economic Wave – The Broker-Centric Era
- The Second Economic Wave – The Agent-Centric Era
- The Third Economic Wave – The Consumer-Centric Era
Get a FREE copy of The Angels of Marketing
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I love your stuff; the angels are printed and up on my wall.
Please note that the Demon of Marketing is (hopefully) a creative way of telling not only the world, but also brokers what is going on in the marketplace. You are absolutely correct, we are in a consumer-centric market via the Internet. But GOOD marketers have always designed products and services from a consumer-centric position well before the Internet.
Thanks, creed