realonomics

Next to email, blogging is the fastest growing Internet communication model and it is ramping up by astronomical leaps and bounds. Growth, for now, is cult-like and unabated.

REALonomics is a late blogging bloomer, having been planted in the potting soil of the blogosphere a scant few months back. We need much more business model dialogue about how the concept of blogging fits into our industry. As of this post, both feet are not down yet. The other shoe needs to drop, so to speak, for blogging to become a useful piece of the real estate industry’s economic model. Without any intention of insult, allow me to say that for now, we are all first generation “Blahgers” with room for growth.

We are BLAHG 1.0 by any standard, present company at the forefront of this categorization. Turning the current Blahg-o-Sphere” into a truly “common place” component within our real estate models is going to be a tall order.

State of the BLAHG

Real estate BLAHGS will not be true economic contributors to our bottom line ROI until a set of fundamental shifts occur. These shifts are academic to change and essential to the open adoption of new models.

The State of the BLAHG within our industry is mostly self-serving. We all write, we all write for each other, at each other and about each other. This is BLAHG 1.0 because the economics won’t develop until the consumer is on board. Getting the consumer to board the train is a tall order because the value proposition that causes them to purchase a ticket is not yet clearly defined. We are still playing at this. This is BLAHG 1.0 because it is about us…only a few of us…and it can’t be about us… or just us and have any chance of truly working for the consumer!

Integration of the BLAHG

Our industry will need to dismantle part of its infrastructure and reassemble it from the ground up. Mostly, we need to examine the manner in which we connect sellers with buyers, consumers with our organization and how we integrate property offerings into multiple consumer-centric conversations.

It’s still about property. Real estate transactions remain unchanged at their nucleus. It’s still about a buyer. It’s still about a seller. It’s still about the money that makes transactions work. The modus, however, by which we bring the transaction components together in transparent environments is the next important step in the integration of the BLAHG into our business models.

Broker/owners need to lead the charge by learning about BLAWGs, by BLAWGing and by plunging themselves over the cliff into the BLAWGing abyss which is a new sea of opportunity.

Consumer Adoption of the BLAHG

An insurance professional made this profound statement to me a few days ago, “I don’t understand blogging, how it works and why it is important but it seems reasonable that we should do it and scary at the same time.” We had a conversation that evolved around how his company and the consumers doing business with it could benefit by BLAHGing with his organization. He remained frightened and unconvinced until I mentioned that BLAHGing could be a means for clients to become partners with him and a kind of sales force in the organization…this got his attention.

Before we can release BLAHG 2.0, the industry will need to first convince ourselves that the consumer is an extension of our enterprise, a true partner. Broker/Owners continue to exhibit a great deal of anxiety over BLAWGing. Let me just say it and get it out of the way; this psychosis is “RESTLESS BLAWG SYNDROME” (RBS). But it is a real mental impairment for the industry. Transparency is the nature of the BLAWG, its heart and soul. Transparency, to date, has not yet become the nature of the real estate industry. We are conflicted over this notion.

Consumer adoption of the BLAWG in our real estate models and in the open arena of commerce and conversation is going to prove a bit illusive for a while. In order to fulfil the BLAWG integration we need to accomplish the following:

• Convert ourselves to belief in BLAWGing; dispensing with fear;
• Discover the path to integration within our current models;
• Build BLAWGs that quadrangulate sellers, buyers, property and money with Brokerage in the wings;
• Integrate powerful consumer-centric blogging platforms into our marketing game plan;
• Provide BLAWGing opportunities at every level of the relocation blueprint;

We are in the midst of BLAWG 1.0, transitioning to BLAWG 2.0. Within a very short period of time we can enter BLOG 3.0, leaving behind the experimental era. Until we reach the BLOG, we must BLAWG.

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