Model Perfect
CB’s Manhattan Beach Office – Model Perfect Award
May 8, 2007 by REALonomics · 1 Comment
REALonomics recognizes the Manhattan Beach, California office of Coldwell Banker Residential Brokerage as “Model Perfect” for its innovative, streamlined and cost effective brokerage model.
CBRB is a large operation, but don’t let that create images of traditional entrenchment or lack of agility. CBRB’s application of the second of the Ten Commandments of the New Real Estate Economy, “Get Big by Being Small Everywhere” is evident in their cutting-edge Manhattan Beach office.
A Liquid Digital Office Model
Chris Crocker, Vice President of the Southwest Region for NRT, spoke to REALonomics about the Manhattan Beach model, describing it as an “environment for the mobile agent” consisting of “no assigned offices or private desks” but one where agents can “plug-in a notebook and be connected” to their entire operation. Agents have mobile access to all documents in digital format utilizing VREO’s Dashboard and a Transaction Manager utilizing Planet RE.
Three staff personnel are involved in operating the liquid office model; a Broker/Manager, a licensed Transaction Manager and a Marketing Coordinator who handles communication and coordination of agent/client needs.
According to Crocker, CBRB still wanted a community presence in Manhattan Beach and he stated, “Being small means you can take down prime retail space for exposure.” Chris states, “There are new realities in our business…when an agent comes to the office they are looking for management, marketing and transaction support and a quality place to meet clients…we have designed the office around those who are tech savvy…”
The Manhattan Office Deal Points
CBRB’s Manhattan Beach office is promoted in their online video that outlines the deal points for this business model, which include, among other features:
- Licensed Transaction Management
- Digital Access to Documents 24/7/365
- In-Office Docking Stations, Printers, Faxes, Conference Room
- Paperless Transaction Solutions
- Centralized Processing
REALonomics would like to congratulate Coldwell Banker Residential Brokerage for tweaking their model in its >Quest for Model Perfect.
Please preview our other Model Perfect Award recipients.
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Thank you to the Realonomics team for the consideration and recognition. Although this operation is commonly referred to as the office of the future, we view it as the office of a couple of years ago, realized today. I do believe there is tremendous opportunity to build on this model and welcome the input of others looking to do the same. Best, Chris Crocker