realonomics

REALonomics has spent a great deal of time articulating the historical flow of the real estate industry. In so doing, we have clarified the so-called “flow” of things economic, demonstrating that the business models are in constant flux, evolving to every higher life forms. The Broker-Centric era gave way to an Agent-Centric era, which now is giving way to a Third Economic Wave, the Consumer-Centric Era.

e-Partner is one of the fascinating Consumer Centric Era economic models that empowers owners to create market management models that allow them to penetrate the horizontal markets, recruit office-less agents, engage in multi-market branding and creative business development strategies.

In effect, e-Partner is a total market model that blankets the entire country with State and local Community-Based Website (CBWs) that allow real estate company owners to expand their market influence and presence to literally every city in the State where they do business. The model ignores vertical market definitions, opting instead to allow broker/owners to do what most departments of real estate empower them to do, operate statewide.

In addition, the e-Partner Network creates a virtual recruiting center website (RCW) for each State that is front-and-center in every CBW, with its recruiting message running 24/7/365.

Oddly, e-Partner is not about websites and the typical smoke-and-mirrors lead generation message so common in real estate Internet business models; it’s about a new way of thinking about the models used to produce revenue.

Through the strategic use of technology and the Internet,e-Partner redefines “how” owners can build total market models, bringing new revenue into their companies without the traditional risk of capital associated with bricks-n-mortar expressions.

By Owners, for Owners

The statement “By Owners, for Owners” is not a trite marketing tag line. Indeed, e-Partner was created the owners of a regional real estate company in Northern Arizona and then exported nationally to every city in the United States.

The e-Partner model constantly focuses on those things of import to owners, such as more market, more agents, more “new found” revenue and macro market opportunities. Unique to the psyche of e-Partner is its militant insistence that most of what real estate company owners want has little or nothing to do with buildings and more to do with what the consumer wants and needs.

The focus and the struggle, according to its Founder, Donald Teel, is helping owners break out of the gridlock that reduces their thinking and business models to limited markets. In this sense, it is about owners.

An Economic Model

The economic piece of this model has to do with brokerage firms expanding their recruiting efforts to include the thousands of sub-markets across the American landscape. The Founder’s company recruited e-Partner associates in surrounding markets. In 2005, the top e-Partner agent closed 103 transaction sides working in a community with a population of approximately 8,500 people. Total overhead the company was the cost of three telephone lines.

The economics become clear, when the cost of unnecessary overhead is removed from the equation and real estate professionals in the open markets are allowed to run a business they create, just as it should be for all independent contractors.

The economic model allows brokerage firms to gain additional revenue from state and local advertisement, in-house ancillary services such as mortgage and the use of property modules for rental, vacation, new home builders and luxury properties, to name a few.

Market Management

Today’s sophisticated consumer has a mindset that is adverse to much of the value propositions espoused by the traditional real estate business model. Consumers don’t buy into many of the claims of value set forth by brokerage firms, such as yard signs, key-safes, open houses and most of all the need to come to the office to do business.

e-Partner is a total market management model that meets the consumer in what it calls the “true conference rooms”…cyber cities.

The battlefront, according to e-Partner, is market management, not facility or agent management. The new frontier is the market where consumers move seamlessly from place to place, opting to engage others at their pleasure and under terms and conditions suitable to them.

With e-Partner, Broker/Owners are positioned for total market presence, rather than opting for a single market business model that may not produce acceptable ROI.

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