Technology in RE
Awash in Paper!
November 18, 2006 by REALonomics · Leave a Comment
Why do we as owners of real estate companies do what we do, when we don’t have to do what we do? Why is this industry awash in paper, for example, when it doesn’t have to be?
Why have we continued to perpetuate old operating models that resemble giant defunct and non-profitable retail establishments when we don’t have to do so, it costs too much money and the consumers couldn’t care less?
Why haven’t we been able to “Amazonize” or “eBayize” this industry, when the capability for the implementation of paperless tools and transactions, just to name one huge capital-saving technology that now exists, pleads for implementation?
Technology is the alchemy of the real estate industry! In its current contemporary state, technology solutions, such as paperless transactions and paperless agents, could, if implemented, streamline our bulky back-end and front-end execution, saving the industry billions of dollars.
Equally important is the demand of the consumer for simplified real estate transaction execution, not in the office, but in the cyber fields of countless markets. The consumer-centric era of real estate is one where the true enabler (consumer) is ready and eager for many changes to be initiated by the real estate industry to finally re-invent, re-margin, re-tool and re-market itself into an easy to comprehend simplified, enjoyable and cost-effective experience.
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